Black Friday in New Zealand is a shopping observance imported from the United States that traditionally falls on the fourth Friday of November – the day after American Thanksgiving.
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Black Friday is not a public holiday in New Zealand, but retailers have been successfully leveraging this event to increase sales. And many shoppers are taking advantage of steep discounts and timing their purchases in order to save as much as possible.
Black Friday spread rapidly all over the world during the 2010s, overcoming local resistance to “meaningless” and “foreign” holidays due to a general desperation amongst retailers to eek out profits, and amongst shoppers to stretch their dollars further.
Therefore, although American Thanksgiving is not a thing in New Zealand, New Zealanders have begun to get used to annual sales events on the Friday after American Thanksgiving Day. The steep discounts at both brick-and-mortar stores and websites online are just too much to resist!
Many people rise early to be the first in the door at their favourite stores. They may spend most of the day shopping, eating out, and attending various entertainment venues. Others, however, just ignore the sales and go to work as usual or spend time at home relaxing. Alternatively, they may grab the deals on Cyber Monday instead without ever having to step a foot out of the house!